CULTURE OF OVERCONSUMPTION
Rimvydas Bankus (Lithuania)
The audiovisual installation "Culture of Excess" raises questions about the influence of advertising on excessive consumerism. The culture of consumption that has formed in society becomes an increasingly significant problem, affecting the world not only from an ecological perspective but also by altering human values. Through the use of media channels and the implementation of marketing strategies, advertising encourages society to increase their list of desires and mindlessly consume products that are not always necessary or beneficial. Therefore, the author, criticizing consumerism, portrays a fast, chaotic world landscape influenced by a consumerist society. With the help of artificial intelligence, vibrant advertisements, overloaded store shelves, and flashing social media ads are intertwined to reflect the chaos of consumerism.
The constantly changing, contrasting, vivid, aggressive, and dynamic frames depict the endless process of consumption and represent the advertisements commonly seen in everyday life. The generated images by Rimvydas Bankus and the music track created by Tautvydas Nagorskis create a chaotic atmosphere that radiates throughout the installation. It is expected that these frames will make the viewer reflect, provoke internal questions, and perhaps encourage more moderate consumption of products and services.
The installation was exhibited at the VDU Art Gallery "101" in Kaunas. (Bachelor's thesis defense).
Videographer Rimvydas Bankus (born in 2000) completed his studies in New Media Art at Vytautas Magnus University in 2023. From 2021 to 2022, he interned at LRT show "Stop juosta" where he created 3D visuals of architectural objects from a bird's-eye view, as well as animated maps for show intros. From 2022 to 2023, he interned at Kaunas City Municipality where he worked on animation projects, conducted interviews, and carried out video editing tasks.
National Kaunas Drama Theater exhibitions space
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